Who is Dhinchak Pooja

Who is Dhinchak Pooja and why is she

getting so famous?

Who is Dhinchak Pooja? She is just a normal youth like us and we made her popular on various social media platforms. It is one of the hottest and trending topic among the youth and video songs of her gaining insane popularity on YouTube. She got instant popularity due to one of her song Selfie leli maine aaj? Her other famous songs are Daaru and Swag Wali Topi. All the songs mentioned in this post got millions of views on YouTube. She got internet sensation over the night and her subscriber count crossed 80K mark on YouTube very rapidly.

Dhinchak Pooja’s Selfie Leli Mene Aaj song has more than 12 Million (1 Crore, 20 Lac+) views on YouTube. Her page likes have crossed 1 Lakh mark. I hope this information cleared your doubt regarding Dhinchak Pooja.

I found something very interesting on internet related to Dhinchak Pooja and some memes are also on the site.

Let’s find some information about Dhinchak Pooja?

• Dhinchak Pooja real name is Pooja Jain.
• She was born in Uttar Pradesh and currently she is living in Delhi.
• She has completed her Schooling from Modern School of Rohtak, Haryana.
• Currently she is the student of Guru Gobind Singh Indraprastha University (GGSIU).

Now, you will ask, how is she intelligent, if she sings very badly, and posts it on a public website ?

So yes, She has got intelligence.

• An intelligent girl who knew how to be popular.
• Intelligent girl who knew How to make a home in minds of Youth. (Positive/Negative, she didn't care)
• An intelligent girl who disabled comments for not getting demotivated by hates from all over the country.
• And an Intelligent girl, who fooled us. Yeah, we said that she is a fool singing anything in any damn voice. But we were fools, giving her views by seeing that video many times on our phones/laptops, and even making our friends to watch those videos.

Yeah, she made damn 30+ million views. Was this a joke? No, this was a game. And she won. We lost.

And then, she secretly deleted all her videos from YouTube. (I think one is remaining)

Dhinchak Pooja is now an internet and social media sensation.

She is a girl, a resident of Delhi, and aged between 20–25 I again assume from her face and activities of course!

11 months ago, she released a Youtube video titled Swag Wali Topi which got viral on social media in no time. This video features her with a song self-composed and written which has pathetic music and meaningless lyrics. Neither is the video nor her lips are synchronized with the music. This video became viral and now has a whopping 4 million views!

Soon, she posted another video titled Daaru after 6 months with 6 million views now, Selfie Maine Leli Aaj last month with 19 million views and then Dilon Ka Shooter last week with 6 million views till now (Am I serious?) with each of these videos falling into the same unknown genre which has characteristics as mentioned earlier. Moreover these videos are not more than 4 minutes long!

How these videos become viral?

Well, due to influence of social media, people now have began liking and sharing foolish content as it makes them laugh and they never realize that they are responsible for making such stuff viral. I can understand if it is a comedy video, as she has mentioned it as YouTube video category, but having watched enough of comedy shows, I find no comedy in them. On the other hand, those who take genuine efforts for creating humour are less appreciated by people.

Hey, so I recently wrote a blogpost on Dhinchak Pooja and why she is getting popular these days. I shall share the entire post here. Hope that answers your question.

After the roaring success of her previous singles ‘Swag Wali Topi’ and ‘Daaru Daaru Daaru’ (sigh) ,Dhinchak Pooja has been kind enough to grace all ‘Dhinchakians’ ( a term that she has coined for her followers) with her latest artistic endeavour ‘Selfie Maine Leli Aaj’. The video on her YouTube channel, which has 70,000+ followers, has well over 11 million views. It doesn’t surprise me that the comment section has been disabled. I doubt it has anyone recommending her a good voice coach or lessons on songwriting. Nonetheless, 11 million views is no joke and it makes me wonder about two things – A. What’s so Dhinchak about Pooja? B. Why does everyone love to hate her?

To understand the first question, we need to delve into the cult of internet sensations. Within the Indian subcontinent, we’ve seen multiple internet sensations emerge and wither. Of the current lot, the ones that have survived include BB ki Vines, AIB, Shirley Setia, Superwoman, Taher Shah, Balaji Vishwanathan, Nasir Khan Jan and many more. There is an immediately visible disparity in the quality of work they respectively produce in their fields. Yet, they all boast of an insane followership. What’s the reason?

Social Triggers rationalizes the success of viral content by attributing it to high emotional arousal. Any product that can evoke a heightened sense of Awe/Anger/Anxiety/Fear/Lust/Surprise/Joy is already a step ahead of its peer group. A combination of these emotions can only do wonders for the creator. It’s apparent that artists (I use this term very loosely) like Pooja rely on a combination of Anger and Surprise to fetch that elusive popularity that so many desire. And credit where it is due, she got it. In truckloads.

But why is her cringeworthy music something that makes us click on her videos and then forward it to others on our Friend lists? Time for some Neuroscience. WIRED explains in the appropriately titled article, ’The Science of Bad Music Playlists’, it turns out, the D is to be blamed. Dopamine. Dopamine is triggered everytime you do something immensely pleasurable. This involves listening to music as well. However, dopamine responses are also triggered by an element of uncertainty. This is what viral videos capitalize on. To further add to this, Mic.com elaborates on how pop music in general exploits something akin to a ‘Musical Stockholm syndrome’ via repeated exposure to the tune. Furthermore, they add,

“The context in which you hear a song is often just as important as the qualities of the song itself in communicating meaning, and the more times it’s forced upon us, the more opportunities we have to make positive associations. If someone hears Ariana Grande’s smash hit “Problem” every time they’re out with their friends, they will likely start to associate it with good times and good feelings regardless of the song’s actual lyrics”.

     Moving onto the vitriolic hate        Pooja has been getting online,      try as you may, you cannot            blame this on her. For all the 

nasty comments she has been receiving, the commenters are solely to blame. It is no secret that the internet offers a sense of freedom one doesn’t experience in real life. This ‘Online Disinhibition’ effect not only encourages anonymity, but also fuels an empathy deficit, cyberbullying and deindividuation. No one is accountable for a comment that labels Pooja as a prostitute or mentions her as a promiscuous woman (I’ve mellowed down the actual comments a great deal) and at the same time, there is no reward for a positive, encouraging comment equating her music to the next best thing after Beethoven. There is no regulation! As the psychologists Marco Yzer and Brian Southwell put it, “New communication technologies do not fundamentally alter the theoretical bounds of human interaction; such interaction continues to be governed by basic human tendencies.” So the chances are, that the nasty, vile troll on her YouTube channel is very much a nasty, vile person in life. And he can’t help himself.

But that’s just the percentage of people who are angry, bitter and offensive. What about the rest of us? The supposedly emotionally stable, rational and intelligent people? What grudge do we hold against her and her success?(Again, I use success very lightly). As much as we would love to rationalize it by saying that it stems from our (obvious) superiority, in truth, something else is at play. Our righteousness is bolstered because it is easy to admonish the person virtually, and if not the person, then their followers who relish that. Perhaps it’s our own discontent. Discontent at not being able to manage the 15 minutes we all secretly craved. Let’s be honest for a second. How many of us, if given the chance, would actually wish to quote our comment on her video verbatim to Pooja if we get to meet her? Does the idea of saying some of those things make you cringe? Turns out, we aren’t half as self-righteous as we thought we were.

There is no Dhinchak Pooja without the Dhinchakians. It is our collective viewership and discussion about her in the public domain that is keeping her alive in the trends. If history is any indication, she will soon be phased out in favour of someone else garish, tone-deaf and outrageous. But for now, she’s taken more than just a selfie. She has taken the internet by storm. And it would be imprudent to deny her of this.